Data and analytics for your business and for your life, all built around plain-English answers.
Private testing
For your business
SMB Insights
Your numbers, explained in plain English.
Upload a spreadsheet from your till, booking system or accounting tool and see what is growing, what is slipping and where your revenue comes from. Ask questions in your own words.
KPIs, trends and rankings
Early-warning flags and growth leaders
An assistant that says so when the data cannot answer
Intelligent training plans built around you, from your first 5K to a 300-mile ultra. Built by a runner, for runners, and tested live at the 2026 Moab 240.
A plan for your distance and your route (GPX upload)
Fueling, weather-aware hydration, gear and strength guidance
Ultra tools: aid-station timing, cutoff-pace math and a Crew Companion
Never run alone, plus Local Trails, Global Guru
Biometric Fueling Project (in testing): a plan built from your own body data
Everything we build helps people make sense of data they already have, in business and in everyday life. More products are in the works, and we will list each one here as it is ready.